Darrel Frost

Most of my brainspace is occupied by visual arts, theater, journalism, and design. I read more than I watch. What I expect from works of art or industry is quality and intentionality.

I currently sit on the advisory board of the Ethics and Journalism Initiative at NYU and the board of Soho Rep.

 
 

I’m looking for a new job

strategy, communication, design

After a decade of running a successful communications consultancy, I now want to invest myself in a single organization rather than stretching myself across many. Ideal positions would include chief of staff or a VP-level communications role at a medium or large nonprofit.

 
 

Professional experience

Frost Creative

2014–present

Clients include Columbia University Graduate School of Engineering, Columbia University School of Journalism, Columbia Journalism Review, DataArt, Ethical Culture Fieldson School, Garrison Institute, Miss Hall’s School, and Moses Brown School.

Select experience includes:

  • Stood up two separate multi-million-dollar SAAS projects for international tech firm; managed teams of up to 25 people; was point person for clients, strategic partner for leadership, and project lead for internal teams
  • Developed new market positioning and visual identities for several nationally ranked independent schools; developed new data-driven admissions marketing plans (in one case, enabled 30% increase in enrollment in a competitive market) and advised on capital campaign fundraising plans; developed new websites (in one case, reduced content by 75%, significantly improving visitor engagement)
  • Hired and directed outside creative firms; hired and trained communications staff; served as interim director of communications; established new internal systems, helping departments work better together and more efficiently; implemented new technology and tools to improve collaboration, security, and record-keeping
  • Guided internal communications and built roadmaps for strategic initiatives; served on leadership teams and advised leadership on sensitive issues, crisis communications, and media relations; mentored colleagues
 
 

The Nightingale-Bamford School

2007–2014

  • Identified and managed institutional priorities; developed data-driven approach and built collaborative partnerships across departments; advised head of school and worked closely with board of trustees; managed $35 million construction project, balancing competing needs of faculty, administration, and board; designed and taught public speaking program for juniors
  • Built and shaped Nightingale’s brand, elevating internal and external communications; managed two communications staff and oversaw nine-person advancement team; streamlined digital systems, handled crisis communications, and strengthened constituent engagement