Clients include Columbia University Graduate School of Engineering, Columbia University School of Journalism, Columbia Journalism Review, DataArt, Ethical Culture Fieldson School, Garrison Institute, Miss Hall’s School, and Moses Brown School.
Select experience includes:
- Stood up two separate multi-million-dollar SAAS projects for international tech firm; managed teams of up to 25 people; was point person for clients, strategic partner for leadership, and project lead for internal teams
- Developed new market positioning and visual identities for several nationally ranked independent schools; developed new data-driven admissions marketing plans (in one case, enabled 30% increase in enrollment in a competitive market) and advised on capital campaign fundraising plans; developed new websites (in one case, reduced content by 75%, significantly improving visitor engagement)
- Hired and directed outside creative firms; hired and trained communications staff; served as interim director of communications; established new internal systems, helping departments work better together and more efficiently; implemented new technology and tools to improve collaboration, security, and record-keeping
- Guided internal communications and built roadmaps for strategic initiatives; served on leadership teams and advised leadership on sensitive issues, crisis communications, and media relations; mentored colleagues